Technical Session 1 - Management Social Science Humanities

Chairperson

Dr Nuresh Eranda
Department of Marketing Management, Faculty of Management, University of Peradeniya, Sri Lanka

R Herath, J Fernando, C Wanninayake and A Ahamed
Current Challenges and Opportunities for Entrepreneurship and Development of SMEs in Post-Conflict Areas

YMWGPK Udurawana
Impact of Experiential Marketing on Tourists’ Destination Loyalty for Sustainable Tourism (Evidence from Tourists’ Cultural Destinations in Sri Lanka)

PN Gunaratne
Creative Tourism as a Strategy for Strengthening Creative Economy in Sri Lanka

I Maheshika, K Rajarathnam and SD Weerawardane
The Role of High-Performance Work Practices on Employees’ Innovative Work Behavior: Evidence from Hospitality Industry in Colombo District